Tuesday, September 15, 2009

Sony Ericsson Launches the New Brand XPERIA X2

To meet the growing consumer demands for mobile web communication and multimedia entertainment, Sony Ericsson introduces XPERIA[TM]. With this new brand, Sony Ericsson is at the forefront of mobile convergence.

BARCELONA, Spain -- Today marked the launch of XPERIA(TM) and a new era in mobile communications with the announcement of the XPERIA[TM] X1, a stand-out arc slider phone from Sony Ericsson designed to address the growing need for a premium, converged mobile experience.

As the first Sony Ericsson device with Windows Mobile[R], the XPERIA[TM] X1 lets you choose from a dynamic range of activities anytime and anywhere, enabling you to enjoy your favorite entertainment content and work efficiently on-the-move. Access a world of experiences simply by touching the XPERIA[TM] panel on the screen. The XPERIA(TM) X1 combines a 3-inch clear, wide VGA display and a full QWERTY keyboard within a quality metal-finish body.

"XPERIA[TM] is the first brand truly born within

Sony Ericsson, and it represents our vision to deliver a premium experience of energized communication to consumers," said Karen Morris, head of marketing, Sony Ericsson North America. "With the launch of XPERIA[TM] X1, multimedia entertainment meets web communications. When you combine its innovative design, intuitive panel navigation and countless advanced features, this first generation XPERIA[TM] device sets the benchmark for mobile broadband convergence."

"Our vision for the XPERIA[TM] X1 is to deliver a seamless blend of mobile web communication and multimedia entertainment within a distinctive design," added Rikko Sakaguchi, head of portfolio and propositions, Sony Ericsson. "XPERIA[TM] is our promise to think foremost of the user experience and to deliver the premium experience - anytime, anywhere, anything, with anyone."

Sony Ericsson XPERIA(TM) X1 - energized communication, the premium experience.

* Convergence of multimedia entertainment and mobile web communication

* Unique arc slider with easy-to-use QWERTY keyboard

* XPERIA[TM] panels - arrange as you want for easy access

* Enjoy multimedia entertainment on bright wide VGA display

* Windows Mobile[R] capabilities

XPERIA[TM] panel interface - experiences just the way you want them

Enjoy access to different experiences - web, multimedia, applications - from your phone's desktop. With its unique panel interface, you can navigate and configure the nine panels just the way you want them.

Multiple navigation - the choice is yours

XPERIA[TM] X1 lets you interact with your phone in different ways with touch, full QWERTY keyboard, four-way key and optical joystick navigation. Switch seamlessly between operation modes.

Arc slider design - makes it stand out

The arc design gives XPERIA[TM] X1 a distinct and unique feel. Slide the screen upwards to reveal the QWERTY keyboard. Ample distance between keys makes typing fast and easy.

Ultimate mobile experience - performance on the move

With Windows Mobile[R], the highest data transfer rate (HSDPA/HSUPA) and WiFi[TM] support, you can enjoy your favorite entertainment and work efficiently on the move. Mobile access to everything that is important to you. aGPS gives you the freedom to explore the world. XPERIA[TM] X1 is a premium mobile experience.

The Sony Ericsson XPERIA[TM] X1 will be available to US consumers in the second half of 2008.


Legal Information

1) Facts and features are subject to change without notice and/or may vary depending on local variant.

2) Talk and standby times are affected by network preferences, type of SIM card, connected accessories and various activities e.g. games. Kit contents and color options may differ from market to market. The full range of accessories may not be available in every market.

3) Compatible service required. Some features may not be supported by all operators or in all markets. Additional charges may apply.

4) Ability to use this Bluetooth[TM] enabled product with other devices may vary as not all Bluetooth[TM] devices are compatible.

5) Actual free memory may vary due to phone pre-configuration.

(c) 2008 Sony Ericsson Mobile Communications (USA) Inc.

Screen images are simulated or enhanced. Music tracks displayed are for demonstration purposes only and are not included. The Liquid Identity logo, XPERIA, and the XPERIA logo are trademarks or registered trademarks of Sony Ericsson Mobile Communications AB. Sony is a trademark or registered trademark of Sony Corporation. Ericsson is a trademark or registered trademark of Telefonaktiebolaget LM Ericsson. Microsoft, Windows, PowerPoint, Windows Media, Windows Mobile, Office, ActiveSync and Internet Explorer are trademarks or registered trademarks of Microsoft Corporation. Bluetooth is a trademark or registered trademark of Bluetooth SIG Inc. and is used under license. Java and all Java-based trademarks and logos are trademarks or registered trademarks of Sun Microsystems, Inc. Wi-Fi is a trademark or a registered trademark of the Wi-Fi Alliance. Other product and company names mentioned herein may be the trademarks of their respective owners. Any rights not expressly granted herein are reserved.

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