Samsung CorbyTXT and Samsung CorbyPRO announced

Milan, Italy, September 24, 2009- Samsung Electronics Co. Ltd, a leading mobile phone provider, has rapidly followed the successful launch of the Samsung Corby (model: S3650) by announcing two new mobile phones designed around the Corby concept, which aims to deliver stylish devices to support the highly connected lifestyles of today�s younger mobile users.

The new Corby family devices, dubbed Samsung CorbyTXT and Samsung CorbyPRO, seek to further meet the varied needs of the youth market, while aligning with Samsung�s strategy of designing mobiles to match every lifestyle.

The two models are differentiated by key features, including messaging, multimedia entertainment and business functionality, but also deliver the original Corby�s trademarks of bold colours, pop-style contours and a curved form factor.

�The Corby family is in-line with our ongoing strategy of developing different mobiles to match every lifestyle,� said JK Shin, Executive Vice President and Head of Samsung Electronics� Mobile Communications Division. �The focus with the original Corby and now with the Corby family has been to offer our consumers choice: choice over the colour of the handset, choice over how they stay connected and choice over the features and functionality that best suit their unique personalities and communications requirements.�

Samsung CorbyTXT (B3210)
The Samsung CorbyTXT is a message-centric mobile for heavy texters, delivering easy-to-use sms

and IM (Instant Messenger) features as well as intuitive social media uploading functionality. The CorbyTXT also offers a full QWERTY keyboard on the face of the phone.

Quick launch buttons on the front of the handset provide fast access to key features including a music player, camera and messaging application. A 3.5mm earphone jack allows owners to use their own earphones and, like the original Samsung Corby, CorbyTXT comes with brightly-coloured fashion jackets and changeable battery covers including a simple black one and a second with a bold graphic design.

The Samsung CorbyTXT will be available in most European countries by the end of September.

Samsung CorbyPRO (B5310)
The Samsung CorbyPRO is a hybrid slider which takes the cutting edge design of the original Samsung Corby and adds a full, slide out QWERTY keyboard.

The slide out QWERTY keyboard provides its owners with a finger-friendly messaging and emailing experience without sacrificing the style of the original Corby. It also combines the features business users demand with a variety of entertainment and multimedia capabilities, all delivered in a stylish design. Features include push email services, conversational SMS and access to Facebook and MySpace.

In addition, the Samsung CorbyPRO packs a 3-megapixel camera, Wi-Fi, 3G/HSDPA and quad band connectivity. From an entertainment perspective, the mobile also has a 3.5mm earphone jack and dedicated music keys.

The Samsung CorbyPRO will be launched in Europe during November and will soon be expanded to other markets.

Sony Ericsson Launches the New Brand XPERIA X2

To meet the growing consumer demands for mobile web communication and multimedia entertainment, Sony Ericsson introduces XPERIA[TM]. With this new brand, Sony Ericsson is at the forefront of mobile convergence.

BARCELONA, Spain -- Today marked the launch of XPERIA(TM) and a new era in mobile communications with the announcement of the XPERIA[TM] X1, a stand-out arc slider phone from Sony Ericsson designed to address the growing need for a premium, converged mobile experience.

As the first Sony Ericsson device with Windows Mobile[R], the XPERIA[TM] X1 lets you choose from a dynamic range of activities anytime and anywhere, enabling you to enjoy your favorite entertainment content and work efficiently on-the-move. Access a world of experiences simply by touching the XPERIA[TM] panel on the screen. The XPERIA(TM) X1 combines a 3-inch clear, wide VGA display and a full QWERTY keyboard within a quality metal-finish body.

"XPERIA[TM] is the first brand truly born within

Sony Ericsson, and it represents our vision to deliver a premium experience of energized communication to consumers," said Karen Morris, head of marketing, Sony Ericsson North America. "With the launch of XPERIA[TM] X1, multimedia entertainment meets web communications. When you combine its innovative design, intuitive panel navigation and countless advanced features, this first generation XPERIA[TM] device sets the benchmark for mobile broadband convergence."

"Our vision for the XPERIA[TM] X1 is to deliver a seamless blend of mobile web communication and multimedia entertainment within a distinctive design," added Rikko Sakaguchi, head of portfolio and propositions, Sony Ericsson. "XPERIA[TM] is our promise to think foremost of the user experience and to deliver the premium experience - anytime, anywhere, anything, with anyone."

Sony Ericsson XPERIA(TM) X1 - energized communication, the premium experience.

* Convergence of multimedia entertainment and mobile web communication

* Unique arc slider with easy-to-use QWERTY keyboard

* XPERIA[TM] panels - arrange as you want for easy access

* Enjoy multimedia entertainment on bright wide VGA display

* Windows Mobile[R] capabilities

XPERIA[TM] panel interface - experiences just the way you want them

Enjoy access to different experiences - web, multimedia, applications - from your phone's desktop. With its unique panel interface, you can navigate and configure the nine panels just the way you want them.

Multiple navigation - the choice is yours

XPERIA[TM] X1 lets you interact with your phone in different ways with touch, full QWERTY keyboard, four-way key and optical joystick navigation. Switch seamlessly between operation modes.

Arc slider design - makes it stand out

The arc design gives XPERIA[TM] X1 a distinct and unique feel. Slide the screen upwards to reveal the QWERTY keyboard. Ample distance between keys makes typing fast and easy.

Ultimate mobile experience - performance on the move

With Windows Mobile[R], the highest data transfer rate (HSDPA/HSUPA) and WiFi[TM] support, you can enjoy your favorite entertainment and work efficiently on the move. Mobile access to everything that is important to you. aGPS gives you the freedom to explore the world. XPERIA[TM] X1 is a premium mobile experience.

The Sony Ericsson XPERIA[TM] X1 will be available to US consumers in the second half of 2008.

Legal Information

1) Facts and features are subject to change without notice and/or may vary depending on local variant.

2) Talk and standby times are affected by network preferences, type of SIM card, connected accessories and various activities e.g. games. Kit contents and color options may differ from market to market. The full range of accessories may not be available in every market.

3) Compatible service required. Some features may not be supported by all operators or in all markets. Additional charges may apply.

4) Ability to use this Bluetooth[TM] enabled product with other devices may vary as not all Bluetooth[TM] devices are compatible.

5) Actual free memory may vary due to phone pre-configuration.

(c) 2008 Sony Ericsson Mobile Communications (USA) Inc.

Screen images are simulated or enhanced. Music tracks displayed are for demonstration purposes only and are not included. The Liquid Identity logo, XPERIA, and the XPERIA logo are trademarks or registered trademarks of Sony Ericsson Mobile Communications AB. Sony is a trademark or registered trademark of Sony Corporation. Ericsson is a trademark or registered trademark of Telefonaktiebolaget LM Ericsson. Microsoft, Windows, PowerPoint, Windows Media, Windows Mobile, Office, ActiveSync and Internet Explorer are trademarks or registered trademarks of Microsoft Corporation. Bluetooth is a trademark or registered trademark of Bluetooth SIG Inc. and is used under license. Java and all Java-based trademarks and logos are trademarks or registered trademarks of Sun Microsystems, Inc. Wi-Fi is a trademark or a registered trademark of the Wi-Fi Alliance. Other product and company names mentioned herein may be the trademarks of their respective owners. Any rights not expressly granted herein are reserved.