The new Corby family devices, dubbed Samsung CorbyTXT and Samsung CorbyPRO, seek to further meet the varied needs of the youth market, while aligning with Samsung�s strategy of designing mobiles to match every lifestyle.
The two models are differentiated by key features, including messaging, multimedia entertainment and business functionality, but also deliver the original Corby�s trademarks of bold colours, pop-style contours and a curved form factor.
�The Corby family is in-line with our ongoing strategy of developing different mobiles to match every lifestyle,� said JK Shin, Executive Vice President and Head of Samsung Electronics� Mobile Communications Division. �The focus with the original Corby and now with the Corby family has been to offer our consumers choice: choice over the colour of the handset, choice over how they stay connected and choice over the features and functionality that best suit their unique personalities and communications requirements.�
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The Samsung CorbyTXT is a message-centric mobile for heavy texters, delivering easy-to-use sms and IM (Instant Messenger) features as well as intuitive social media uploading functionality. The CorbyTXT also offers a full QWERTY keyboard on the face of the phone.
Quick launch buttons on the front of the handset provide fast access to key features including a music player, camera and messaging application. A 3.5mm earphone jack allows owners to use their own earphones and, like the original Samsung Corby, CorbyTXT comes with brightly-coloured fashion jackets and changeable battery covers including a simple black one and a second with a bold graphic design.
The Samsung CorbyTXT will be available in most European countries by the end of September.
Samsung CorbyPRO (B5310)
The Samsung CorbyPRO is a hybrid slider which takes the cutting edge design of the original Samsung Corby and adds a full, slide out QWERTY keyboard.
The slide out QWERTY keyboard provides its owners with a finger-friendly messaging and emailing experience without sacrificing the style of the original Corby. It also combines the features business users demand with a variety of entertainment and multimedia capabilities, all delivered in a stylish design. Features include push email services, conversational SMS and access to Facebook and MySpace.
In addition, the Samsung CorbyPRO packs a 3-megapixel camera, Wi-Fi, 3G/HSDPA and quad band connectivity. From an entertainment perspective, the mobile also has a 3.5mm earphone jack and dedicated music keys.
The Samsung CorbyPRO will be launched in Europe during November and will soon be expanded to other markets.
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